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Friday, February 10, 2017

"The Lines Begin to Blur" - Just Like Nine Inch Nails Said




Lyrcis from the chorus of "The Lines Begin to Blur"
by Nine Inch Nails

“The more I stay in here
The more it's not so clear
The more I stay in here
The more I disappear
As far as I have gone
I knew what side I'm on
But now I'm not so sure
The line begins to blur”

     This week’s Strategic Communication and Emerging Media graduate course topics included blogging, citizen journalism, and digital democracy.  We were charged with reading all of the required articles, scholarly publications, and watching a number of applicable TedTalks.  After analyzing that information we were to select one topic and build a case to support our opinion.  Sounds much easier than it turned out to be for me.  After reading a couple of articles and watching a few TedTalks I was pretty sure I had the direction for this blog.  Then after a few more readings I changed course.  It was with great happiness that on the third pass I decidedly knew what I wanted to cover this week.  I want to look closer at when, “the lines begin to blur”.  More specifically I want to cover the “I” in blogging.  No, not the actual letter between the “g” and the “n”, but rather the blogger as an individual, and more specifically the self-identification of the blogger.
     In her (2001) TedTalk Mena Trott, considered by many to be one of the founders of the Blog Revolution, shared what her blogging experiences had meant to her over the years.  One point that she made specifically jumped out at me.  She said that blogs are a “record of who you are”.  This is a point where “the lines begin to blur”.  The lines between our private selves and our public selves, and the lines between our authentic self and our presented self.
     Another TedTalk that spoke to the blurred lines of self was Dr. Sherry Turkle’s “Connected, But Alone?” (2012).  Dr. Turkle received a joint doctorate in Personality Psychology and Sociology from Harvard University, and is often called “the Margaret Mead of digital culture."  As the director, and founder, of MIT’s Initiative on Technology and Self she has even been referred to as the “conscience for the tech world” by novelist Jonathan Franzen.  Her list of credentials is as deep as her research studies are wide.  In her viral TedTalk she shares that, “we’re finding so much of our identity lies in “connecting” with others using a gadget, but we are afraid to be alone; we don’t know who we really are because we can’t enjoy the solitude that comes with learning and developing our self-identity.”  It is precisely this paradox, this blurring of lines between private and public self, authentic and simulated self, self-awareness and self-promotion that I find most disheartening in the blogosphere of today’s digital culture.
     Dr. Turkle adds, “these little devices in our pockets are so psychologically powerful they change what we do and who we are.”  Our basic humanistic drive for social connection has been matched by technology’s speed and ease in delivering those quick digital connections.  Turkle argues and I share her perspective that constant connections never allow us to develop the “capacity for solitude, the ability to separate, to gather yourself.”  She goes on to add that “solitude is where you find yourself...”.  Solitude is all about self-knowledge, self-exploration, and learning the true identity of self.  So how does one go about incorporating solitude back into our lives?  Turkle doesn’t leave us wondering how to do it.  She shares some “first steps”.  She says, “start thinking of solitude as a good thing.  Make room for it.  Create sacred spaces at home…and at work.”  So it would seem:


   
     Dr. Turkle also discusses the online mentality of, “I share, therefore I am”.  Think about that for a moment…self-reflect on what that means to you.  Are we sharing because we need the validation of our online-self?  Does the online-self equate to our real-world self?  I fear it is here that the most blurring of the earlier-mentioned lines are occurring.  Discussing the blogger and online identity I’m reminded of the 1950s sociologist Erving Goffman’s Social Interaction Theory.  He introduced the human interaction approach that basically proposes we are living as if in a theatrical performance.  In our performance, our lives, we are presenting self.  This presentation is a person's efforts to create some specific impressions in the minds of others. This process is sometimes called "impression management", and it would appear to be demonstrated daily in the digital world.  
     Take for instance an excerpt from a blog post entitled, “When the “Struggle” Becomes Your Identity” by Danielle Racey of the Tiny Buddha blog:
 “Many people have either defined themselves—or been defined by others—from day one. Some people live their entire lives this way, without ever feeling the desire or a reason to change. But you? You’re a blank canvas now, in a world full of paint. This is your chance to start creating a version of you that feels right.”
     At first glance I think to myself, “Wow, this is inspirational and motivating.”  Then I take a pause and think “but wait, where is the call for self-awareness and to turn inward to create that “version of you that feels right.” 
    Don’t get me wrong, I love blogging, micro-blogging, uploading, connecting, and all of the other benefits provided by the digital world.  In fact, I can clearly see how blogging can have real therapeutic benefits.  What I’m not so fond of are the negative effects on self-awareness.  This personal journey of self-discovery called life is ours and ours alone.



     In the words of Sherry Turkle, “there's plenty of time for us to reconsider how we use it, how we build it. I'm not suggesting that we turn way from our devices, just that we develop a more self-aware relationship with them, with each other and with ourselves”.  She also notes that, “digital technology is still in its infancy, and there is ample time for us to reshape how we build it and use it.” 




Strategically Yours,
Autumn



 Works Cited:
Gurak, L.  and Antonijevic, S.  (2008).  “The Psychology of Blogging: You, Me, and Everyone in
Between.”  Retrieved on 8 February 2017 from https://smiljanaa.files.wordpress.com/2010/10/blogging1.pdf
Holloway, M.  (1998).  “Profile: An Ethnologist in Cyberspace”.  Retrieved on 8 February 2017 from
Jang, C.-Y. and Stephanone, M.  (2008).  “Writing for Friends and Family: The Interpersonal Nature 
            of Blogs”.  Retrieved on 7 February 2017 from              
Racey, D.  (2016).  “When the Struggle Becomes Your Identity”.  Retrieved on 8 February 2017 from
Trott, M. (2001).  “Meet the Founder of the Blog Revolution”.  Retrieved on 7 February 2017 from
Turkle, S. (2012).  “Connected, But Alone?”  Retrieved on 6 February 2017 from

Sunday, February 5, 2017

Military Spouse of the Year 2017 - I'm a NOMINEE :-)



     What an incredible honor to have been nominated for the Armed Forces Insurance 2017 Military Spouse of the Year (MSOY).  This is a 3-part process and the first round is strictly online voting.  Rounds 2 and 3 are panels and judges.  I would appreciate your support and vote for this award.  Click on the link below to take you directly to my vote page.  This is most definitely an opportunity for me to flex my "Emerging Media" muscle and see firsthand how social media can diffuse voting.  
     Now I must get back to homework and Super Bowl prep!

Strategically Yours,
Autumn 

Saturday, February 4, 2017

"Unfriended" - Just Like Garrison Keillor Said





     Welcome to week #4 in the Strategic Communication and Emerging Media graduate course.  First off I must come clean and admit that though I have heard of the phrases A Prairie Home Companion and Lake Wobegon, I was woefully unfamiliar with the particulars until I came across that gem of a tune “Unfriended”.  Through my research I learned that Lake Wobegon is a fictional town created by Garrison Keillor to provide the setting for his long-running radio broadcast, A Prairie Home Companion.  The satirical song he performs about being unfriended on a social networking site ties in with this week’s theme which is - Social Media and Its Role in Communication Strategies.  More specifically, we were asked, “how do you keep up with what is being said about your organization…?”
   First, let’s look at how we can integrate social media into our communication strategies.  There can be no doubt that social media has changed how people communicate and react, and as a result, professionals must incorporate some form of social media planning into their strategies.   Even if the organization has decided not to actively participate in social media, that is NOT really a choice.  Like Aristotle said, “Nature abhors a vacuum”, and so it would seem does social media.  Either that vacuum gets filled with your organization’s objectives, or the audience/competitors fill it.  Make no mistake, there is no choice.  From last week’s blog on mobile marketing strategy I’d like to reuse the content provided for strategy development.  In this week’s blog we’re looking at social media integrated into communication strategy.  So basically we, as communication professionals, are still “bringing in to focus, through situational analysis, the objectives, target audiences, strategy and tactics to provide a clearer view of what an effective communication plan looks like.”  For integrating a social media strategy into an overall communication plan I’d suggest adding a connector from the final step back to the initial step and calling it a circular process rather than linear steps or stages.  For a more detailed explanation of the original strategy steps please see last week’s blog post entitled, "“You Used to Call Me on My Cell Phone” – Just Like Drake Said."  For this week I’m using quick visuals to illustrate the circular stages of social media strategy.      

Proposed circular process for a social media strategy:

1 and 6) Situational analysis:  listen (monitor) and evaluate.




                        2) Define your objectives



 3) Target Audience



4) Develop Strategy 



  5) Deploy Tactics



     A unique and distinctive characteristic of social media is its ability to foster rapid, real-time and inexpensive two-way communication between organizations and audiences. Through this two-way channel social media can be used not only to disseminate content and tactics but also to gather important intelligence.  Social media can serve as a research tool to find out what information is being shared and to identify conversation topics and people. Monitoring conversations on social media provides the opportunity to identify what people are saying about your organization or specific topics of interest. This ability can help identify gaps in messaging and aid in understanding what it is that people care about, which in turn will help to plan content and align messages with target audiences.  The monitoring piece affords communication professionals the chance to respond appropriately, thereby demonstrating the organization is paying attention, which in turn helps build the ever important aspects of credibility and trust.
   Let’s focus specifically on monitoring services, after all, they clearly make up 1/3 of the process of integrating social media into our overall communication plan.  Monitoring of social media through software services can help keep tabs on the interests and feelings of existing customers/audiences but they can also help us discover new opportunities, expand influence and measure the success of communication plans in real time. The best of these social media monitoring services also add social response software so influence can be expanded and reputation can be strengthened.  All of this being said because one thing has become quite clear, the integration of a social media strategy into a communication plan with provisions for monitoring are critical to the success of today’s communication efforts.
   So we’re ready to add social media monitoring to our strategic communication toolbox.  It can be quite difficult to stay up-to-date with the numerous social media platforms, and it can be even harder to decide on which monitoring service fits your organization’s needs.  Let’s look at some services that are leading the way at mastering the art of social media monitoring.  These are the top three social media monitoring services as directly reported by Top Ten Reviews (www.toptenreviews.com).  Top Ten Reviews is touted as “distilling authoritative research and testing into content that enables consumers and businesses to buy with confidence”.  For the sake of “word count” in this week’s blog, here are their Top 3 social media monitoring services for 2017:

#3) Oracle Social Cloud (Monitoring Rating 8.13/10)



     "Oracle Social Media Engagement and Monitoring Cloud has excellent monitoring, analysis and engagement tools. With the ability to translate multiple languages, it's an especially good choice for businesses interested in foreign markets.
      Oracle is a large company with social media monitoring and engagement packages priced for medium businesses who are looking for a better way to get their finger on the pulse of the internet. Its Social Engagement and Monitoring Cloud program provides comprehensive listening and analysis, plus a full range of back office and social engagement features. Combined with a full suite of support options that include professional forums, this service has earned our Top Ten Reviews Bronze Award.
     Oracle Social Media Engagement and Monitoring Cloud listens to over 40 million sites a day in 31 languages across the globe. These include blogs and news sites as well as social media networks, video and image sites. It can also access the Twitter Firehose, giving you any information gathered by this huge social network."

#2) Visible Technologies (Monitoring Rating 9.38/10)





     "Visible Technologies' social media monitoring software is an excellent choice for medium- and enterprise-level businesses that want to make social media marketing a priority.
     Visible Technologies earns our Top Ten Reviews Silver Award because it provides social media monitoring and engagement services that are accurate, comprehensive and easy to use. It offers unlimited access to mentions, streams of data and users. Thus, it's an excellent option for medium and large businesses that are making social media marketing and research a priority.
     With this service, you get unlimited access to its data streams. It monitors social media and mainstream news sites across the world, including 250 million blogs, 6 million forums, video channels and review sites."

#1) Sysomos (Monitoring Rating (9.75/10)

     "Sysomos is comprehensive social media monitoring and response software with excellent global reach.
     If your company has a global reach, then Sysomos social media monitoring software can help you keep a pulse on how people view your company, who the key influences are for your products and how well your campaigns are faring in particular areas. However, even if your business has a local focus, this easy-to-use and comprehensive package makes it an excellent choice. Its many features and dedicated customer service make Sysomos the Top Ten Reviews Gold Award winner.
     Sysomos monitors 25 different platforms, including the big players like Facebook, Twitter and Tumblr, but also video sites and more. Further, it tracks news and blog sites. This software is as worldwide as the internet, understanding 186 languages, plus slang and intent."

 
     There you have the top three heavy-hitters of social media monitoring in 2017.  These all require resource allocation to varying degrees.  Bottom-line, they’re going to cost you.  In closing this week I’d like to take a moment to share a couple of monitoring services that are free and easy for anybody to use.  Because let’s face it, if we have a personal and/or professional presence online we should be monitoring that two-way communication.  Here are a couple of services that I have found offer the most user-friendly startup/maintenance for monitoring coverage across multiple platforms:

HootSuite
Monitoring services across Twitter, Facebook, WordPress, and LinkedIn.


TweetDeck
Monitoring services across Twitter, Facebook, and LinkedIn.



Strategically Yours,
Autumn



WORKS CITED:
Arceneaux, N. and Weiss, A.  (2009).  “Seems Stupid Until You Try It: Press Coverage of Twitter
(2006-9)”.  Retrieved on 31 January 2017 from http://mc7290.bgsu.wikispaces.net/fileview/Arceneaux_Noah.pdf
Becker, R.  (2013).  “Social Media for Strategic Communication”.  Retrieved on 1 February 2017 from
Brook, R. (2010).  “How to Develop a Social Media Content Strategy”.  Retrieved on 2 February 2017
Editorial Staff. (2017).  “The Best Social Media Monitoring of 2017”.  Retrieved on 2 February 2017
Technical Paper (2010).  “Social Media Strategy Development”.  Retrieved on 31 January 2017 from
Lichterman, J. (2014).  “Who’s Behind That Tweet?  Here’s How 7 News Orgs Manage Their Twitter
Mielach, D. (2013).  “Facebook Unfriending Has Real-Life Consequences”.  Retrieved on 31 January
Schubring, J. (2010).  “12 Social Media Monitoring Tools Reviewed”.  Retrieved on 2 February 2017
Technical Paper (2010).  “Social Media Strategy Development”.  Retrieved on 31 January 2017 from
Wasserman, T. (2013). “Steal These 3 Social Marketing Tricks from Top Brands”.  Retrieved on 31